To Follow or Not to Follow, that is the Pinterest-ing Question

With all new toys, they become the most popular. Here is the thing with new toys, if you don't know how to use them, they get tossed aside or not played with at all.

Pinterest has become a fast growing social media network for the visually stimulated audience. This is usually the creatives that browse the internet, women and marketers.  Many of the creatives are crafters, wedding planners, home school Moms, photographers and how to guru's.  But what about the non crafters..non creative, the "I'm looking for a product I can't find locally in a store" people? Are they on Pinterest?

That is a very Pinteresting question.  One of the other issues to think about, that is if you are a crafter using Pinterest for marketing, is who is watching..rather, are they watching? Or are they just following everyone else so that their followers will see their stuff for sale?  This is a problem when you're only on Pinterest for self-promotion and networking.

That saying I have built my business by, "Give yourself away and you will find yourself a rich man", applies here. First, you need to prove you are worthy to be followed.  Make your Pinterest Boards valuable and interesting, worthy of looking at from your "regular" followers.  Second, offer your followers information relevant to your business that will make them want to come back to see what you have up on boards that is new.  Just like blogging, be consistent!

If you just post links just to post, you end up with a dead end. No one likes a car salesman. NO ONE. If you promote any product just for the sake of networking, you really don't get to far.  Your looks and clicks will increase some, about 35% more.  But what about conversion rate? The best you can hope for is your close friends buying from you.
Source: via Susan on Pinterest

So here is my suggestion, make your boards look worthy.  Find the most beautiful, cool, interesting, "Wow!", I LOVE it!, type stuff.  Make your images worthy to be pinned, pin up awesome-ness, cool gadgets, unusual one of a kind items.  Then, once you start to get noticed, then you can promote your friends' stuff..and yours in the mix of it all. Take the time, put in the effort to be worthy of someone else's time and p-interest.

One last thing to add into each pin: the search engine on Pinterest is driven by words you use in your descriptions, not necessarily your board titles, so be mindful of your first paragraph of items you sell that they have correct keywords for your items to be found easily. Pin items with correct and keyword rich descriptions.  If the descriptions don't pull into your Pin when you click that "Pin-it" button, highlight the text you want to pin with the image and then click the "Pin-it" button.  The highlighted text will pull into the description of the pin with little effort on your brain to come up with text.

Susan ~ ArtFire LInk
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1 comment:

  1. This is a really great article and I was wondering if I should get started with this or not and how to use it. Great article.


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